custom: made for a particular person
creed: a system of beliefs

 Made in Melbourne. 100% Australian owned and operated.

We believe in quality over quantity, using only the finest precious metals and ethically sourced diamonds and gemstones to create authentic custom-made jewellery that can be worn everyday and treasured for life.

Whether it’s designing and making a simple sterling silver ring, a solid gold family crest signet, or a complete fine jewellery collection for one of the biggest bands in the world; we've got you covered.

Custom Creed was founded during a Melbourne lockdown in 2020 by Leonard 'Lenny' Cohen, formerly half of 'cult' brand Heart of Bone, which he ran alongside his sister... Lenny had spent the best part of a decade honing his skills in a tiny workshop, personally hand-crafting every single piece of jewellery for all the biggest names in music, fashion, arts and entertainment worldwide...

Completely at odds with the "creative" direction the brand was taking, and refusing to compromise his ethos of quality and integrity, he was forced to officially exit the business in 2021 and start all over again, in order to continue to focus exclusively on authentic, top-quality local production...

Custom Creed are committed to waste reduction, ethical sourcing and full traceability throughout our production processes.

We fuse traditional craftsmanship with cutting-edge technology... From hand carved wax models and lost-wax casting techniques, hand engraving and stone setting through to computer-aided design (CAD), 3D printing, laser engraving and much more. We’ll do whatever it takes to get the job done right.

All of our rings and gold chains are hand-crafted in Melbourne using certified 100% Australian precious metals from local metal suppliers that adhere to strict sustainability benchmarks.

All of our sterling silver necklaces and bracelets are assembled, soldered, oxidised and polished in our Melbourne workshop, using the world's highest quality Italian-made 925 sterling silver chain, renowned for its exceptional quality and traditional craftsmanship dating back centuries.

We are honoured to be an official licensee for AC/DC jewellery worldwide and are proud to be making it all right here in Melbourne.

We are excited to have partnered with world-leading global logistics group DHL and be able to offer carbon-neutral express global shipping to all of our international customers through DHL’s GoGreen initiative.

We feel blessed to be based in the magnificent Manchester Unity Building in the heart of Melbourne. An iconic place with a long history of artisan manufacturing and still home to a strong community of the city’s best jewellers and diamond-setters. With over a thousand years of combined jewellery making experience, literally at our fingertips, we can help bring your ideas to life.

Custom is our creed…